The question UX doesn’t ask: how many users are affected by this?
“Being able to save two minutes is huge in your case,” I told a Lead UX Designer, who was trying to summarize her impact.
She had streamlined a workflow for a B2B project, but she wasn’t quite sure how to explain her impact in her portfolio. However, she was making a mistake that many designers make: she wasn’t considering scale.
Designers often overlook scale, but it’s a critical factor in not only determining what to prioritize but also how to present their impact effectively. Why?
Her redesign was helping over 10,000+ employees save two minutes on a task they might do 50 times a day. In other words, she was saving employees 500,000 hours a month with her redesign.
What Does Scaling Mean for UX?
Most designers don’t think about scale, because it’s not built into the methods we typically use.
We might touch on this a little with Heuristic Evaluations (and how common a problem is), but many designers often don’t consider this question: how many people will be affected by a change?
“The decision about whether to fix a…