Here’s what happens when design tools grow up — and grow corporate
After a long wait for “just one conference” turning into three days of keynote speaking, endless merchandise, and waking up only to realise the event happened 12 hours earlier on the other side of the globe, your friends in Figma staged a one-person intervention. They even came with a Figma slide titled “This is why you need to stay awake for the latest updates on Config 2025.”
They signed you up for a watch party, or maybe a group therapy session, “just to celebrate”, which you assumed meant late-night supper. Instead, you find yourself in an empty office, sitting in a circle of swivel chairs, clutching a hot mug of chocolate, trying to figure out if attending is even worth it.
But hey, if you’re going to stay awake, you might as well do it with hope. Hence, the longing.
Shortly after, out comes Dylan Field, founder of Figma, donning his latest Figma-designed t-shirt. You kind of forget what was said during the previous day’s…