Deceptive Flow: Why Everything Feels Like a Vibe

Published on:

UX Collective

11 min read

11 hours ago

Retro-styled digital illustration of a cartoon man floating mid-air with his head open, losing a brain, book, and lightbulb. Surrounded by CRT monitors flashing the word ‘VIBE’ in red, with binary code in the background — illustrating the loss of learning in a tech-driven, emotionally immersive culture.
Trapped in a vibe loop: When vibing feels productive, but real insight leaks away.

I felt I was missing something. Everyone’s talking about vibes: vibe coding, vibe marketing, vibe creation, vibe economics. It’s vibe-this and vibe-that. Everything’s a vibe now. Honestly, I started wondering if I was just out of touch with cool kids, behind on the latest slang or maybe not vibing hard enough.

It turns out I’m not alone.

Still, the more I hear about these vibes, the more I wonder: is this just a playful trend, or is it something deeper?

What started as casual slang is now everywhere — from how we code and market to how we pitch, design, and even write job descriptions.

It seems we’re not just in the business of creating products anymore — we’re crafting vibe experiences. The value goes beyond function; it’s all about the feeling.

We’re also witnessing a vibe-driven culture that replaces fact with feeling. And that raises a profound question:

If everything’s a vibe now, are we building towards progress or just floating on emotional

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