How carbon scores, daily allowances, and eco labels reveal the fine line between genuine sustainability and virtue signalling.
Press enter or click to view image in full size
A sandwich’s carbon score highlights how even small daily choices connect to our wider environmental footprint.
It’s not unusual for people to share photos of their lunch. Now, they’re sharing ready-made sandwiches labelled with carbon scores. These metrics show consumers how much of their “daily dietary carbon allowance” a humble sandwich consumes.
As you can imagine, across social media, people expressed surprise not only at the scoring system but particularly at the idea of a “carbon allowance.” But what is it really all about — saving the planet or selling virtue as a commodity?
