If you thought Google Maps was just for getting from point A to point B, you might want to think again. The quiet arrival of Gemini, Google’s AI assistant, into Maps has turned what was once a trusty navigation app into something far more intuitive – almost like having a local tour guide, travel agent, and weather forecaster rolled into one.
From directions to decisions
For years, Google Maps has been the go-to for avoiding traffic and finding the nearest coffee shop. But Gemini changes the game. Instead of simply pointing you down the fastest route, it can now understand what you’re really after. Looking for a scenic route with a good café along the way? Gemini can suggest one. Trying to plan a road trip with a few photo-worthy stops? It’s got you covered.
Using generative AI, Gemini analyses data from reviews, photos, and even real-time conditions to provide suggestions that feel distinctly personal. It’s no longer just about the destination – it’s about curating the journey.
A new kind of local expert
Imagine asking, ‘Where’s the best place for a family picnic that isn’t too crowded?’ Instead of a list of generic parks, Gemini filters by your location, time of day, and even the weather to recommend the perfect place. It’s as if Maps has learned to think like you – minus the indecision.
This comes as part of Google’s wider move to blend AI into its everyday tools. The company says Gemini will eventually help predict traffic flow, suggest eco-friendly routes, and even integrate public transport planning more intelligently. For those of us who’ve ever been stranded between two confusing bus stops, this is very welcome news.
One of the most practical – and quietly brilliant – features is Gemini’s ability to summarise reviews. Instead of wading through pages of customer comments, the AI can now condense thousands of opinions into a clear takeaway. Think: ‘Great for families, but parking can be tricky.’ It’s the kind of concise, human-like insight we actually need when deciding where to eat or stay.
This summarisation tool uses Google’s language model to detect tone, relevance, and key themes. So yes, it can tell the difference between a genuine complaint and someone moaning about the soup being too hot.
The privacy puzzle
Of course, all this intelligence comes with a few questions about privacy. Google insists that users remain in control, with Gemini pulling insights from anonymised data rather than individual histories. Still, it’s wise to review your privacy settings – especially if you’d rather not have your every latte stop shaping future suggestions.
Beyond navigation
What’s most striking is how this shift redefines what Maps is. With Gemini, it’s no longer a static tool but a dynamic assistant that helps you make better choices on the go. Planning a day trip, testing a new restaurant, or simply finding a quieter route home – it’s like the app now gets it.
And while we might not be ready to let AI drive the car just yet, letting it plan the route feels like a sensible first step.
So next time you open Google Maps, don’t just type in your destination. Ask it something curious, something human-like, where to find the best view of the sunset with a decent cup of tea nearby. Chances are, Gemini already knows.
